Blaiz Fayah’s Shatta Ting: A Global Dancehall Moment Powered by Community, Creativity & Strategy
When an artist like Blaiz Fayah finds his stride, the results can be electric. With roots in Guadeloupe and a base in Paris, Blaiz is bringing the Caribbean’s Shatta sound to the global stage—and people are listening. His latest project, Shatta Ting, and its standout single, Money Pull Up, reshape how dancehall reaches and resonates with a worldwide audience.
The track didn’t just make the charts — it exploded in popularity. Money Pull Up took over TikTok, Instagram, Shazam, and streaming platforms, sparking over 350,000 user-generated videos and racking up more than 3 billion views on TikTok alone.
As the Distribution partner for the track, Alter K has had the opportunity to support Blaiz Fayah and X-Ray Production in ensuring this incredible momentum translates across platforms, audiences, and territories.
What Is Shatta, Exactly?
Shatta, a style born in Martinique, is a raw, rhythm-heavy branch of dancehall defined by deep snares, pulsing bass, and minimal hi-hats. Blaiz Fayah has embraced and refined it—drawing on influences like Vybz Kartel and Buju Banton while pushing the genre forward with modern production.
His unique take on Shatta has found resonance not just in the Caribbean and France but across Latin America, East Africa, and beyond.
How “Money Pull Up” Went Viral
The track’s release in October 2024 via X-Ray Production marked the start of a fascinating journey. What started as an organic trend in the Philippines quickly expanded, with creators across the U.S. and Europe embracing the sound. A pivotal moment came when Charli D’Amelio featured the song in two videos—amplifying its reach overnight.
From there, it became an actual global moment:
- Over 3 billion TikTok views
- Featured in 800K+ creator videos
- Peaked in the Top 50 Global Shazam Chart
- Charting in 18 countries
- Averaging 500,000 daily streams
Supporting the Journey: Our Role at Alter K
As part of the team behind the Distribution of Money Pull Up, our role at Alter K focused on ensuring the song’s virality translated into long-term impact across digital streaming platforms (DSPs) like Spotify, Apple Music, and Deezer.
Here’s how we approached it, always in close collaboration with Blaiz’s team and X-Ray Production:
1. Playlist Strategy
We worked with streaming partners to secure playlist placements, including:
- Spotify Dancehall Station
- Spotify t'as la ref
- Spotify The ACS
- Spotify Causeway trends
- Spotify Challenge accepted!
- Spotify me right now
- Spotify Shisha Flow
- Spotify Powerwalk!
- Deezer Les nouveautés du vendredi
- Deezer Wine Up
- Deezer Dancehall Club + COVER
- Deezer Carnival Vibes
- YTB Music RELEASED (FR + USA)
- Apple Music NMD
While traction in the U.S. was more gradual, consistent outreach helped keep track of rotation across Europe and other key territories.
2. Real-Time Monitoring
We tracked daily stream counts, TikTok trends, and Shazam data to help inform strategy. This also allowed us to identify growing regions of engagement and adapt quickly to new opportunities.
3. Organic Growth Over Paid Push
Instead of launching traditional ad campaigns, we made a strategic, collective shift to prioritize organic growth through user-generated content (UGC)—a powerful force already driving results. By harnessing tools like dark posts and targeted amplification, we actively supported creators who were contributing to the ongoing trend.
We focused on identifying and tracking the highest-performing UGC videos (also slowed and sped-up versions), with the goal of converting them into premium content (PGC) to fuel even greater engagement.
Where Momentum Meets Intention
Dancehall is having a global moment alongside genres like Afrobeats and Amapiano. And Blaiz Fayah is at the forefront—bringing a distinct sound and an authentic voice to this resurgence.
We’re proud to play a supporting role in helping this music reach further. At Alter K, we provide thoughtful, strategic support that aligns with artists’ creative vision and momentum.
With the digital world moving to Blaiz Fayah’s rhythm, it’s only right that the stage follows : The Shatta Ting international tour brings his dynamic energy to fans across continents.
Full dates & tickets → Blaiz Fayah Tour
Listen to Shatta Ting now → Stream Here
Follow Blaiz Fayah → Instagram
Learn more about Alter K Distribution
